Recently, Amazon announced they surpassed $1B in mobile (M-Commerce) revenue over the past 12 months. In what will certainly become a talking point for more and more businesses in earnings announcements, Amazon.com CEO Jeff Bezos specifically broke out the impact his firm’s mobile sales had on their overall revenue (approximately 15% of their total).
At first glance, this didn’t surprise me. I ready very few, if any, hardcover or paperback books anymore….it’s all digital through my Kindle. Clearly I’m not the only one who thinks this way since Amazon just announced they sold 1.8 Kindle copies for every one hardcover book. Soon, Jeff Bezos says, Kindle digital editions will outsell paperback copies as well.
Beyond books though, Amazon’s earnings announcement led me to think about my own purchasing patterns from their site and spend a few more minutes than normal with their app. Besides, I’m constantly going from one place to another, so if I can find a better way to buy things, that’s conducive to my lifestyle.
Enter the Amazon.com iPhone app. In addition to lightning fast response time and the most robust catalog of items across the web, the experience of shopping with Amazon doesn’t miss a beat when it moves from your desktop to your hand.
In fact, I’m now buying more via mobile than I am through Amazon.com. The experience and ease of use is that good. This morning, I used one of the “experimental new features” (according to Amazon), which operates like Google Goggles. The option is “Amazon remembers”, which allows you to take a picture of an item and let Amazon try to find it on the web. Needless to say, it worked flawlessly.
For my test (seen in screenshots below), I used a European group named “The Script” and their debut album from 2008.
Based on the time indicated above, you can see that from starting the application to taking a picture, having it identified by Amazon.com and ready for a 1-click purchase, it took one minute.
With that type of performance and a seemingly never-ending catalog, Amazon’s second billion – and many more – aren’t far behind.







