Lebron James is having a busy week.
First, the news breaks that he joins Twitter (@KingJames) and secures 150,000 followers in record time. He’s currently pushing 250K or about one follower every eight seconds since joining Twitter.
Then, ESPN announces a Lebron James selection show, which is kind of like the NCAA Tournament Selection Show with one exception. Instead of 64 happy teams, there can be only one.
But back to Lebron’s Twitter account.
Surely the @KingJames handle was already taken. So, needless to say someone “gave” it up.
And this is really an emerging trend in the social space. Once you’ve got the right URL, you better back it up with the right vanity URL in the social space.
With that in mind, if you had the KingJames Twitter handle, would you treat it more like a historic baseball (normally traded for tickets, memorabilia, meet and greets, etc.) OR like a highly coveted URL which sell for thousands if not millions of dollars?
The floor is yours.
P.S. I say Lebron stays in Cleveland.
